New era of Mobile advertising with gpsOne
Global positioning was a feature that many would have thought pertained to only the elite classes of mobile phones. But the truth of the matter is has now become a standard for everybody. New reulations launched by the FCC have made it compulsory for all mobile phone manufacturers to include a QUALCOMM gpsONE® chip in their cell phones. This is because, according to them, it reduces the risk in emergency situations if the police already knows where the victims are. But marketers have found a new use for it that can change the face of advertising in itself.
The GPS tracker chips broadcasts information on the location of each handset to the international mobile network. This information can be used to find the location of each user, and trigger ads on their phones once they enter a certain coordinate on the GPS grid. So if a person happens to be walking up to 15 feet from Starbucks, they’re phone will light up with “Today’s Special offers” for a latte and a cinn-a-bun for $2.49!
New era of Mobile advertising with gpsOne
Nokia has finally launched a press release about Apple®’s collaboration with them towards building the most reliable and advanced web browser for mobile phones. Nokia first started the race for internet efficient cell phones with the launch of their new series of Smart phones called the N-series. This new remarkable series of mobile devices have been widely popularized by the slogan that Nokia® launched to promote their handsets: “It’s what computers have become.”
The Series ‘60 browser’ will use the same open source components, Web Core and Java Script Core, that Apple uses in Safari that is based on KHTML and KJS from KDE's "Konqueror" open source project. The browser is said to be the latest in mobile software and internet browsing, combining the best components of every mobile browser as well as many tweaks that Nokia® and Apple® have developed for mobile-browser integration. Meanwhile, Nokia® senior officials say they will still seek help from open source communities for development.